What’s Trending?

From boxed braids to messy buns, from tie-dye shirts to ripped jeans and from hoop earrings to mismatched ones, fashion has truly seen it all. Since its origin fashion has really evolved. It now has the power to make a statement and is often significant of your beliefs. How you dress defines who you are and even though we may not like it, we are deemed a certain way by what we wear. If you’re a celebrity or someone who’s in the public eye where every move you make is scrutinized, the right outfit can get you to the highest places. However, the wrong outfit can put you on the front page of a gossip magazine. Either way, fashion is a huge part of our lives, of how society perceives us.

Essentially, fashion comes down to clothes and materialistic items, but nothing can be as simple as that. Everything has layers, doesn’t it? Similarly, designers, influencers and other flagbearers of fashion keep us on edge with various new styles and trends. ‘Trends’ especially fuel the fashion industry and are the reason for so much of the waste that it produces daily. Trends have been around since the invention of magazines and digital media which connected the world. It’s a fact universally known that human beings are drawn to fitting in. We would rather dress like the rest than stick out like a sore thumb with an individual style. Most brands veer towards keeping what’s in trend in their stores because it’s what sells!

The word ‘trend’ itself originally meant a ‘general course or direction’ in the 1800s and slowly became used to describe ‘a prevailing new tendency in popular fashion or culture’ in the 1950s. So, trends are incredibly restricting and boring if you come to think about them. For instance, when imitating trends of the 2000s or 90s, only particular items of clothing are taken into consideration and bunched together under the term ‘trends’ when there could be so many diverse and unique styles that aren’t looked at because they aren’t featured in movies, tv shows or magazines because again, they only looked at what was trending.

The psychology of trends comes down to something appropriately described by the phrase: ‘keeping up with the Joneses’. According to research, in the Elizabethan era and the 1600s: a trend often began when a king or queen dressed a certain way. Then, following a trend meant you were loyal to royalty and were well informed of your King/Queen’s words. We see the same pattern today, as following a trend means you know what’s ‘in’ or what’s ‘out’. It reflects upon the fact that you are someone who is up to date on pop culture and ‘keeps up with the Kardashians’.

Trends were also mostly followed by those at the very top of society that is, royals and nobles. There remains to this day in the 21st century, a similar class divide, where your clothes are seen as a symbol of which strata of society you belong to. Royals translate to celebrities, fashion bloggers, people in politics and others who are seen wearing a trend on the front page. Meanwhile, the nobles watch them and follow in their Prada- adorned footsteps.

Trends not only condemn innovation but stifle an individual’s creativity and dictate their self-worth on superficial lines. They also create so much waste in terms of resources and wealth. Trends literally originate from a sense of general direction and change overnight. Trends often make people feel bad about what they don’t have or who they aren’t like. They gave rise to terms like ‘fast fashion’ and ‘conspicuous consumption’. Obsessively keeping up with what’s ‘in’ or ‘out’ is letting fashion own you when it should be you dictating what you want to wear. Do you know the saying, ”a human being is a single being. Unique and unrepeatable.”? Trends oppose that in every manner.

Read more about fashion trends and their influence in the links below.

SOURCES:

What Fashion Trends Really Represent

Fashion Trends and the Psychology behind them

Theories Of Fashion

Review: Honour by Elif Shafak

Honour is an inter-generational saga set in 1970s London which highlights the narrow-minded and dangerous opinion of some cultures when it comes to a woman’s ‘honour’. Written by an author who excels in narrating domestic settings and struggles, Honour is yet another work of fiction where Elif Shafak does not fail to leave us speechless, retrospective and entranced with her words. This is a book which shows us the importance of communication and how we as human beings lack the ability to share our troubles and thoughts with one another. How falling short of this ability often costs us relationships and how understanding and communication could possibly save a life. It highlights the impact someone’s actions have on those around them, along with other aspects of the immigrant life all the while, subtly reflecting on the clash of cultures and traditions.

A theme I find common to Shafak’s books is the realization that everyone in your life has their stories, their struggles and are very often absorbed by them. In Honour, this theme is brought to life by the focus of the book- the Topraks, a Turkish family disconnected from each other most of the time and broken by their individual experiences. Pembe and Adem Toprak leave for London from Istanbul to start a new life for their family and try to keep their Turkish and Islamic traditions alive in their three children- knowing they will be influenced by Western ways of life. The children find themselves torn between tradition and modernity, further troubled by the stifling situation at home.

By telling us the stories of Pembe and Adem, who had tough childhoods, absentee parents and dysfunctional families the author shows us that however hard you try, you cannot escape or erase the past. For it will find a way to catch up with you and seep into your present. This is another trademark theme of Shafak’s books- expressed here through Pembe and Adem’s past affecting their lives in London as well as those of their children who suffer its consequences.

The basis of the book is of course the concept of ‘honour’ and its varying perceptions in Turkish and Western culture. In the case of the Topraks, honour is more of a code consisting of the chastity, fidelity and modesty of a woman and a man’s ability to lead and assert his power over his family and ‘act like a man’. Thus we see how breaking of this oppressive code leads to shame and disgrace of various members specifically women of the Toprak’s past and unbelievably, their death. Honour killings, which Western culture would think of as a brutal crime is somewhat normalized in the minds of certain characters in the book.

In Honour, Elif Shafak brings light to a topic that isn’t talked about enough- honour killings. She lays emphasis on what I would assume is the reader’s perspective, that is the dark and wrong side of honour killings but provides insight into the mindset which fuels it as well. This is done through the characters for instance, two of the Toprak children- Iskender and Esma. Esma is the outspoken and confident feminist daughter (one of my personal favourites) who questions her mother’s old-fashioned traditions. Esma is juxtaposed with her brother Iskender, a product of the expectations of men. He finds himself shaped by bullying and conservative friends and family. So, you disagree with his opinions but can’t help empathize with him as well for what he’s gone through.

Final thoughts~ Overall, Elif Shafak’s Honour is a powerful read. It shows us that honour is but a social construct which can ruin lives. The same honour which determines someone’s reputation in Turkish society does not hold the same importance in Western culture. We see how ‘shame’ is considered almost a punishable crime in the eyes of Pembe, but is used lightly by the Londoners around her. Even if the ending is a hopeful one, the devastating events described throughout the book still leave your heart heavy. This book takes you places whether it be a nameless Kurdish village or a building of squatters in London. Elif Shafak’s books take something esoteric, such as an honour killing and make it something approachable. She is such an underrated author.

“Everything in the universe, no matter how little or insignificant, was meant to be an answer to something else.”

~Elif Shafak, Honour.

OTHER REVIEWS OF THE BOOK:

Honour by Elif Shafak

Honour- Elif Shafak

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