Enjoy not Endure

Why are we so blatantly obsessed with getting our hands on the unattainable? With being the unattainable? Let’s face it, when something’s inherently hard to achieve, it automatically goes higher on the scale of achievements, or when a product is less in number, it automatically becomes expensive and in demand. Like in March 2020, when everyone rushed to hoard essential supplies before the lockdown, and when stores were empty the price of things like toilet paper increased online. But, this isn’t true only to essentials. Take uber-luxury brands like Louis Vuitton and Gucci for example; because they’re expensive, few people have them and as a result, they’re put on a pedestal.

The thing is, most brands work this way. Having year-end or 24-hour long sales, or selling limited editions of a product is a great way for brands to draw customers as crowds form endless lines to attain the unattainable. It is because of this obsession, that the economy even works. There’s even a name for the theory- it’s called ‘The Scarcity Principle’. The principle means that humans place a higher value on objects that are scarce and a lower value on those that are abundant. Diamonds are more valuable than rocks because diamonds aren’t as abundant. Not only value but our perception of anything changes with it being scarce as well.

The principle works because we’re wired to think that way, nurtured in a society that lives on this principle. The education system is an example of this: the schools that take only the best of the best and have limited seats, are most people’s first choice. Even in terms of grades, few kids get the highest score and so of course, we all want it. This attitude is what creates the rat race, that never-ending need to get to the top and working to stay there.

If you think about it, the trope in fiction of the ‘popular boy’ going for the ‘only girl that doesn’t fall at his feet’ or even the one where the most eligible bachelor is the one that doesn’t want company in the first place is sort of a product of the scarcity principle mindset. I’d be rich if I had a penny for every time I heard the male lead in a movie talk about his longing for the female lead that’s playing ‘hard to get’.

So, there’s a thought process behind why a ‘one-time-only’ event seems more valuable than an event that happens every week. But, don’t get me wrong I am not condemning once in a lifetime opportunities. Working towards being a part of the crème de la crème and achieving your goal, is a wonderful feeling! However, once you’re at the top your worst fear is going back down. So, you’re doing everything in your power to stay there even when nothing is threatening your position.

Having said that, the mindset has its pros. It keeps a person driven. So, enjoy your accomplishments and keep alive that hope and drive for your goals.

I am of course, no expert and haven’t covered everything in this blog post. Definitely do your own research and you’ll surely learn a lot more about the principle. I’ve provided some helpful links at the end!

SOURCES/ MORE ON THE TOPIC:

What Is The Scarcity Principle?

The Scarcity Mindset

The Psychology of Scarcity

Dwell in Possibilities

Last blog post of the year! Usually, at the end of a year I recount the things I’m thankful for, so this time I want to emphasize one of the things that got me through this nightmare of a year- nostalgia. When I think of nostalgia, buzzwords like memories and dreams come to mind. I once read that being nostalgic means you’re stuck in the past. I’ve even read that nostalgia is a form of day-dreaming! However, this year, I’ve realized that it is anything but. I realized what being nostalgic truly feels like. As the world came crashing down, nostalgia was my getaway. Thinking of good times from 2019 or earlier became a coping mechanism.

To some, nostalgia is a picture, a memory, a book. To me, music is what unlocks nostalgia, is what unlocks that overflow of bitter-sweet memories that you can’t help but smile at. This year, I think we all needed an escape sometimes and that’s okay. Recounting memories isn’t living in the past, but is cherishing it. When I’m nostalgic, I find myself thinking how fast something went by and it makes me all the more intent on enjoying the present. Nostalgia also has more of a motivating factor for me. It gives me that rush of adrenaline I need to finish that last bit of work or read that last chapter as my eyes get heavy. Sometimes you need that boost from the past to enjoy the present.

This post doesn’t really have a lesson, rather I want to bring to light an underrated emotion. Think about it, in every book or movie, when nothing seems to work out for the main character or they lost the love of their life or their idea didn’t go as planned- what helps? They flashback to a better time in their lives and they are inspired to continue, to start anew. Then follows the happy ending.

Nostalgia also gave me hope. Hope that things will get better, hope that the next day won’t be as bad. Hope is always followed by something good. If anything, 2020 was a year filled with hope. Even if it wasn’t all sunshine and rainbows, we had our good moments. I certainly did, and nostalgia got me there. Even now, as the year ends and we say ‘I hope 2021 is better’ that’s hope. That’s the light at the end of the tunnel. Whatever came our way, we never stopped hoping. For me, a part of that hope came from nostalgia. From the bitter aspect of it, which reminded me of all my blue days, and how they didn’t last.

So, thanks nostalgia. You can keep collecting my memories and letting them out when someone asks me ‘What’s a memory that you cherish?’ or ‘What’s a time you’d wish to relive?’ and then, follows the sudden rush of joy and a dash of longing I like to call nostalgia.

As 2020 ends, there are some moments I’d like to remember but overall, I think this year will be a reminder to me, that disaster struck but we went on, times changed but we slowly adapted, and that no matter what happens you have to keep going.

PS.- Of all things, I’ll remember this as the year I started this blog:)

Happy New Year!