From boxed braids to messy buns, from tie-dye shirts to ripped jeans and from hoop earrings to mismatched ones, fashion has truly seen it all. Since its origin fashion has really evolved. It now has the power to make a statement and is often significant of your beliefs. How you dress defines who you are and even though we may not like it, we are deemed a certain way by what we wear. If you’re a celebrity or someone who’s in the public eye where every move you make is scrutinized, the right outfit can get you to the highest places. However, the wrong outfit can put you on the front page of a gossip magazine. Either way, fashion is a huge part of our lives, of how society perceives us.
Essentially, fashion comes down to clothes and materialistic items, but nothing can be as simple as that. Everything has layers, doesn’t it? Similarly, designers, influencers and other flagbearers of fashion keep us on edge with various new styles and trends. ‘Trends’ especially fuel the fashion industry and are the reason for so much of the waste that it produces daily. Trends have been around since the invention of magazines and digital media which connected the world. It’s a fact universally known that human beings are drawn to fitting in. We would rather dress like the rest than stick out like a sore thumb with an individual style. Most brands veer towards keeping what’s in trend in their stores because it’s what sells!
The word ‘trend’ itself originally meant a ‘general course or direction’ in the 1800s and slowly became used to describe ‘a prevailing new tendency in popular fashion or culture’ in the 1950s. So, trends are incredibly restricting and boring if you come to think about them. For instance, when imitating trends of the 2000s or 90s, only particular items of clothing are taken into consideration and bunched together under the term ‘trends’ when there could be so many diverse and unique styles that aren’t looked at because they aren’t featured in movies, tv shows or magazines because again, they only looked at what was trending.
The psychology of trends comes down to something appropriately described by the phrase: ‘keeping up with the Joneses’. According to research, in the Elizabethan era and the 1600s: a trend often began when a king or queen dressed a certain way. Then, following a trend meant you were loyal to royalty and were well informed of your King/Queen’s words. We see the same pattern today, as following a trend means you know what’s ‘in’ or what’s ‘out’. It reflects upon the fact that you are someone who is up to date on pop culture and ‘keeps up with the Kardashians’.
Trends were also mostly followed by those at the very top of society that is, royals and nobles. There remains to this day in the 21st century, a similar class divide, where your clothes are seen as a symbol of which strata of society you belong to. Royals translate to celebrities, fashion bloggers, people in politics and others who are seen wearing a trend on the front page. Meanwhile, the nobles watch them and follow in their Prada- adorned footsteps.
Trends not only condemn innovation but stifle an individual’s creativity and dictate their self-worth on superficial lines. They also create so much waste in terms of resources and wealth. Trends literally originate from a sense of general direction and change overnight. Trends often make people feel bad about what they don’t have or who they aren’t like. They gave rise to terms like ‘fast fashion’ and ‘conspicuous consumption’. Obsessively keeping up with what’s ‘in’ or ‘out’ is letting fashion own you when it should be you dictating what you want to wear. Do you know the saying, ”a human being is a single being. Unique and unrepeatable.”? Trends oppose that in every manner.
Read more about fashion trends and their influence in the links below.